Top 5 Ways to Get More Views On Your Instagram Story Highlights
Instagram Story Highlights has become one of the easiest ways to create visual content, tell a captivating story and boost follower...
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Plaban Bagchi
May 20, 20215 min read
A guide to video content marketing strategy
Producing video content is one of the most powerful ways for a company to communicate their message to their desired audience. But...
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Plaban Bagchi
May 18, 20216 min read
How To Make Video Central To Your Brand Marketing
When did you last go a day without consuming some sort of video content? For most people, we would say this is a pretty rare occurrence....
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Plaban Bagchi
Dec 17, 20206 min read
Covid Brands: Seven brands who have made the most of a bad situation
Whenever faced with a bad, negative or stressful situation – there are two options. You can either deflect and avoid it or you can...
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Plaban Bagchi
May 2, 20206 min read
How 5 British Clothing Brands Are Using Digital to Dominate Mass Market Fashion
The mass market fashion business is a lucrative one for British clothing brands. But with so many vying for a slice of the pie, it’s a...
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Apr 20, 20204 min read
5 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
1. Connect With Your Customers on Social Media During a Critical Moment We’re all dealing with the impact the coronavirus outbreak has...
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Mar 26, 20193 min read
Why “Stories” Will Dominate Social Media in 2019
With the announcement of YouTube Stories, Facebook’s recent shift in getting more users to view its own somewhat neglected Stories...
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Mar 26, 20192 min read
A CRUCIAL PART OF BUILDING YOUR SOCIAL MEDIA FOLLOWING
As a brand or influencer, how do you grow and sustain your social media following? The answer to this question can be a combination of...
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Feb 20, 20193 min read
What Is Effective Marketing And How Can You Achieve It?
Admit it: you love to be loved. In an age where marketing effectiveness is associated with page views and social media likes, it’s no...
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Dec 24, 20183 min read
Are you Making These 4 Facebook Ad Mistakes?
Facebook is a fantastic platform that allows access to millions of people who may be interested in your product or services. Advertising...
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Dec 12, 20185 min read
Choosing a Digital Marketing Agency for Small Businesses
75% of small and medium sized businesses say digital marketing is effective, yet 70% are spending less than 10,000 on marketing per...
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Dec 12, 20185 min read
What Is a Digital Marketing Agency and What Can It Do?
Remember when everything that went into running a business could be accomplished in-house? When all you really had to do was take out...
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Dec 12, 20183 min read
Building Your Personal Brand
At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that...
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Dec 12, 20182 min read
Why Most Businesses Fail with Content Marketing
Ever since Google launched their Panda and Penguin algorithms (in 2011 and 2012, respectively), businesses operating in the online arena...
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Dec 12, 20184 min read
How Brands Should Use Pinterest for the Holidays
Ask and you shall discover Pinterest is both an “answer engine” and a “discovery engine.” .While I may search for ‘Vince Sweaters’ and...
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Dec 12, 20182 min read
Solve Your B2B Sales Problem With Content Marketing
Many B2B companies face a dilemma around where to invest for revenue growth. Investing in marketing has always been dicey for the...
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Dec 12, 20183 min read
How to Become an Influential Brand
You may have an e-commerce store that is doing well. You’ve created or sourced products that you know your customer want or need. When...
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Dec 3, 20183 min read
Why Facebook Ads Work for Some Ecommerce Companies and Not Others
You’ve probably heard from peers or friends that they’re crushing it with Facebook Ads, but you’re struggling to even get sales and...
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Nov 30, 20182 min read
The three ways your customers are searching for your business
When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to...
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Nov 30, 20182 min read
SEO tips for small business owners
Any small business will find that improving the search visibility of the company website is a key marketing strategy that will pay...
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