Instagram Story Highlights has become one of the easiest ways to create visual content, tell a captivating story and boost follower...

Producing video content is one of the most powerful ways for a company to communicate their message to their desired audience. But...

When did you last go a day without consuming some sort of video content? For most people, we would say this is a pretty rare occurrence....

Whenever faced with a bad, negative or stressful situation – there are two options. You can either deflect and avoid it or you can...

The mass market fashion business is a lucrative one for British clothing brands. But with so many vying for a slice of the pie, it’s a...

1. Connect With Your Customers on Social Media During a Critical Moment We’re all dealing with the impact the coronavirus outbreak has...

With the announcement of YouTube Stories, Facebook’s recent shift in getting more users to view its own somewhat neglected Stories...

As a brand or influencer, how do you grow and sustain your social media following? The answer to this question can be a combination of...

Admit it: you love to be loved. In an age where marketing effectiveness is associated with page views and social media likes, it’s no...

Facebook is a fantastic platform that allows access to millions of people who may be interested in your product or services. Advertising...

75% of small and medium sized businesses say digital marketing is effective, yet 70% are spending less than 10,000 on marketing per...

Remember when everything that went into running a business could be accomplished in-house? When all you really had to do was take out...

At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that...

Ever since Google launched their Panda and Penguin algorithms (in 2011 and 2012, respectively), businesses operating in the online arena...

Ask and you shall discover Pinterest is both an “answer engine” and a “discovery engine.” .While I may search for ‘Vince Sweaters’ and...

Many B2B companies face a dilemma around where to invest for revenue growth. Investing in marketing has always been dicey for the...

You may have an e-commerce store that is doing well. You’ve created or sourced products that you know your customer want or need. When...

You’ve probably heard from peers or friends that they’re crushing it with Facebook Ads, but you’re struggling to even get sales and...

When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to...

Any small business will find that improving the search visibility of the company website is a key marketing strategy that will pay...